Japan, with its amazing cuisine and curiosity for western cultures, is still an island when it comes to food-based lifestyles. Only recently did the country start to acknowledge diversity on the table, and that is due to the increase of inbound tourists and exposure to global lifestyles through social media. But Japan can’t be blamed. The people are notorious for their mono-ethnicity especially when it comes to lifestyles, religions and philosophy. And while we at veggino believe that some of the most beautiful traits of this country come from this one-ness, there is also what we refer to as the ‘darker’ side to living in a society that values conformity in many aspects of living.
Our Target Audience
Whether you are already living a plant-based lifestyle, or just interested to know more, we hope this website will serve as the practical guidebook for embracing a new way of life that starts on your plate and may seep into other aspects of your life in Japan. In both English and Japanese, veggino will provide you with practical information, from getting to know about a plant-based lifestyle, all the way to grocery shopping, cooking, eating out and keeping healthy. Bon appetit!
veggino team, 14 April 2018